Comparison of social media platforms in terms of marketing performances of food companies

Basit Öğe Kaydı
dc.authorscopusid57226475881
dc.authorscopusid15130711600
dc.contributor.authorCelimli, Seren
dc.contributor.authorAdanacioglu, Hakan
dc.date.accessioned2023-01-12T20:11:05Z
dc.date.available2023-01-12T20:11:05Z
dc.date.issued2021
dc.departmentN/A/Departmenten_US
dc.description.abstractThe objective of this study was to evaluate to what extent social media platforms are effective on the marketing performances of food companies. Facebook was the most effective platform in terms of some performance criteria such as time-saving, easy access to customers, customer feedback, brand awareness, marketing costs, order taking frequency, and sales amount. The most effective platforms after Facebook in terms of marketing performance are Instagram and Twitter, respectively. Marketing costs and product sales are factors that affect the attitude of food companies towards social media platforms.en_US
dc.identifier.doi10.15586/ijfs.v33i2.2031
dc.identifier.endpage62en_US
dc.identifier.issn1120-1770
dc.identifier.issn2239-5687
dc.identifier.issn1120-1770en_US
dc.identifier.issn2239-5687en_US
dc.identifier.issue2en_US
dc.identifier.scopus2-s2.0-85111639854en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage54en_US
dc.identifier.urihttps://doi.org/10.15586/ijfs.v33i2.2031
dc.identifier.urihttps://hdl.handle.net/11454/78024
dc.identifier.volume33en_US
dc.identifier.wosWOS:000695883200006en_US
dc.identifier.wosqualityQ4en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherCodon Publicationsen_US
dc.relation.ispartofItalian Journal Of Food Scienceen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectfooden_US
dc.subjectmarketingen_US
dc.subjectsocial mediaen_US
dc.subjectsocial media marketingen_US
dc.titleComparison of social media platforms in terms of marketing performances of food companiesen_US
dc.typeArticleen_US

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