ANALYSIS OF ADDED VALUE CREATION PROCESS IN READY-MADE CLOTHING SECTOR: "TURKISH CASE"

Turkish ready-made clothing sector is the one of the leading sectors of the Turkish industry. The companies in this sector should produce high added value products to protect their power on the international competition and increase their market shares. Creation of added value depends on various factors like improving the performance in production, producing design products and creating a brand. To analyze the added value process, it is necessary to identify the activities which add value on final product. This study based on the data obtained from three different companies. One of them is in Istanbul, the others are in Izmir and all of them are active in ready-made clothing area. In addition, by considering added value creation process of the other companies in this sector, the added value ratio of each step of added value creation process and the factors which create the added value for the interviewed companies were determined. According to the study data, brand value is the most important factor which determines the added value and sales stage when the final product meets customers is the highest added value step can be said.