A survey on cut flower preferences and expectations

Basit Öğe Kaydı
dc.contributor.authorÖzzambak M.E.
dc.contributor.authorZeybekoglu E.
dc.contributor.authorTuncay Ö.
dc.contributor.authorBaşer S.
dc.contributor.authorHaspolat G.
dc.contributor.authorOlgun A.
dc.date.accessioned2019-10-26T23:01:28Z
dc.date.available2019-10-26T23:01:28Z
dc.date.issued2009
dc.departmentEge Üniversitesien_US
dc.description.abstractTurkey has great potential in cut flower production. Export is the main activity to accelerate the production. Domestic consumption has also great importance in this improvement. Therefore, it is important to know consumer preferences. In order to determine consumer's trends and expectations, a public survey was conducted in different regions of Turkey between the years 2005 and 2006, with 1141 interviewees. The survey group consisted of 427 females and 714 males in different age and income groups. Fourty percent of the interviewees were in the medium and low income group (385-770 USD month-1). Fifty eight percent of the consumers mentioned that they bought flowers only on special days and their purchasing frequency did not depend on cut flower prices. Only 31% of the consumers stated that they bought flowers for themselves. Flowers were the most preferred gifts (39.7%) compared to other choices. The priorities of the consumers in flower purchase were freshness (21.7%), colour (17.8%), other quality parameters (17.6%), scent (14.3%) and price (10.3%). Rose with 70.3%, narcissus with 8% and carnation with 6% are the cut flower species which are mostly preferred. Red, white and yellow are the primary colour choices of the consumers.en_US
dc.identifier.doi10.17660/ActaHortic.2009.807.117
dc.identifier.endpage776en_US
dc.identifier.isbn9789066057319
dc.identifier.issn0567-7572
dc.identifier.issn0567-7572en_US
dc.identifier.scopusqualityQ4en_US
dc.identifier.startpage771en_US
dc.identifier.urihttps://doi.org/10.17660/ActaHortic.2009.807.117
dc.identifier.urihttps://hdl.handle.net/11454/20585
dc.identifier.volume807en_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherInternational Society for Horticultural Scienceen_US
dc.relation.ispartofActa Horticulturaeen_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectConsumers' preference and expectationsen_US
dc.subjectCut flower productionen_US
dc.titleA survey on cut flower preferences and expectationsen_US
dc.typeConference Objecten_US

Dosyalar

Koleksiyon

Scopus İndeksli Yayınlar Koleksiyonu