A survey on cut flower preferences and expectations
Küçük Resim Yok
Tarih
2009
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
International Society for Horticultural Science
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
Turkey has great potential in cut flower production. Export is the main activity to accelerate the production. Domestic consumption has also great importance in this improvement. Therefore, it is important to know consumer preferences. In order to determine consumer's trends and expectations, a public survey was conducted in different regions of Turkey between the years 2005 and 2006, with 1141 interviewees. The survey group consisted of 427 females and 714 males in different age and income groups. Fourty percent of the interviewees were in the medium and low income group (385-770 USD month-1). Fifty eight percent of the consumers mentioned that they bought flowers only on special days and their purchasing frequency did not depend on cut flower prices. Only 31% of the consumers stated that they bought flowers for themselves. Flowers were the most preferred gifts (39.7%) compared to other choices. The priorities of the consumers in flower purchase were freshness (21.7%), colour (17.8%), other quality parameters (17.6%), scent (14.3%) and price (10.3%). Rose with 70.3%, narcissus with 8% and carnation with 6% are the cut flower species which are mostly preferred. Red, white and yellow are the primary colour choices of the consumers.
Açıklama
Anahtar Kelimeler
Consumers' preference and expectations, Cut flower production
Kaynak
Acta Horticulturae
WoS Q Değeri
Scopus Q Değeri
Q4
Cilt
807
