Social Media Usage of GSM Operators in Turkey: A Content Analysis of Twitter Use

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dc.contributor.authorEginli, Ayşen Temel
dc.contributor.authorÖzdem, Özen Okat
dc.contributor.authorAktuğlu, Işıl Karpat
dc.contributor.editorDwivedi, YK
dc.contributor.editorMantymaki, M
dc.contributor.editorRavishankar, MN
dc.contributor.editorJanssen, M
dc.contributor.editorClement, M
dc.contributor.editorSlade, EL
dc.contributor.editorRana, NP
dc.contributor.editorAlsharhan, S
dc.contributor.editorSimintiras, AC
dc.date.accessioned2019-10-27T23:13:05Z
dc.date.available2019-10-27T23:13:05Z
dc.date.issued2016
dc.departmentEge Üniversitesi, İletişim Fakültesi, Halkla İlişkiler ve Tanıtım Bölümüen_US
dc.description15th International-Federation-of-Information-Processing (IFIP) WG 6.11 Conference on e-Business, e-Services, and e-Society (I3E) -- SEP 13-15, 2016 -- Swansea, ENGLANDen_US
dc.description.abstractSocial network sites with the increasing importance, take place in the centre of people's life. By the way companies have taken place in social networks for the aim of both to maintain their presence in the virtual environment and also create customer loyalty, improve brand image and customer satisfaction. Recently, Tweeter, has been preferred both companies and customers to transmit the message fast and clearly. Accordingly, this study aims to examine the current state of Turkey GSM Operators' Twitter usage, in the term of passing through 4.5G (IMT-Advanced) band speed. In addition to this, within the framework of this study focused on the Turkey GSM Operators usage of Twitter as a marketing tool and how do they use it and what do they tweet about in the term of passing through 4.5G band speed, the content analysis is used.en_US
dc.description.sponsorshipInt Federat Informat Proc WG 6 11en_US
dc.identifier.doi10.1007/978-3-319-45234-0_23
dc.identifier.endpage260en_US
dc.identifier.isbn978-3-319-45234-0
dc.identifier.issn0302-9743en_US
dc.identifier.issn1611-3349en_US
dc.identifier.scopusqualityQ3en_US
dc.identifier.startpage251en_US
dc.identifier.urihttps://doi.org/10.1007/978-3-319-45234-0_23
dc.identifier.urihttps://hdl.handle.net/11454/53304
dc.identifier.volume9844en_US
dc.identifier.wosWOS:000389719600023en_US
dc.identifier.wosquality#YOKen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherSpringer International Publishing Agen_US
dc.relation.ispartofSocial Media: the Good, the Bad, and the Uglyen_US
dc.relation.ispartofseriesLecture Notes in Computer Science
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectInformation communication technologiesen_US
dc.subjectSocial networksen_US
dc.subjectUses and gratifications theoryen_US
dc.subjectSocial influence network theoryen_US
dc.subjectTweeteren_US
dc.subjectCustomer engagementen_US
dc.titleSocial Media Usage of GSM Operators in Turkey: A Content Analysis of Twitter Useen_US
dc.typeConference Objecten_US

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