Social Media Usage of GSM Operators in Turkey: A Content Analysis of Twitter Use
Küçük Resim Yok
Tarih
2016
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Springer International Publishing Ag
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
Social network sites with the increasing importance, take place in the centre of people's life. By the way companies have taken place in social networks for the aim of both to maintain their presence in the virtual environment and also create customer loyalty, improve brand image and customer satisfaction. Recently, Tweeter, has been preferred both companies and customers to transmit the message fast and clearly. Accordingly, this study aims to examine the current state of Turkey GSM Operators' Twitter usage, in the term of passing through 4.5G (IMT-Advanced) band speed. In addition to this, within the framework of this study focused on the Turkey GSM Operators usage of Twitter as a marketing tool and how do they use it and what do they tweet about in the term of passing through 4.5G band speed, the content analysis is used.
Açıklama
15th International-Federation-of-Information-Processing (IFIP) WG 6.11 Conference on e-Business, e-Services, and e-Society (I3E) -- SEP 13-15, 2016 -- Swansea, ENGLAND
Anahtar Kelimeler
Information communication technologies, Social networks, Uses and gratifications theory, Social influence network theory, Tweeter, Customer engagement
Kaynak
Social Media: the Good, the Bad, and the Ugly
WoS Q Değeri
#YOK
Scopus Q Değeri
Q3
Cilt
9844
