The effect of airline lounge services on the selection of airline

The services provided at lounges, designed in line with various needs with the purpose of enabling thepassengers to make use of the waiting time at the airports, affect the selection of airlines. In this study,the effect of image and accessibility, atmosphere, food & beverage and opportunities (activity) dimensionbelonging to lounge scale on the selection of airline is analyzed. The utmost limitedness of the study isconducting the questionnaires on passengers using İzmir Adnan Menderes airport domestic flightslounge. The questionnaires and comparative analyses to be conducted at different airports will addanother dimension to the study. “Image and accessibility of the lounges have a positive significant effecton airline selection” is the only accepted hypotheses of the study. The most important result obtainedfrom the study is that image and accessibility dimension among the lounge services has a significantand positive effect in the selection of the airline. In accordance with the results of the study, it issuggested to airlines to position the lounges within the airport to a place that passengers can easilyreach, share the feedbacks of the passengers using the lounges via social media channels, promote thepassengers to recommend the lounges and finally follow correct marketing exercises and salestechniques