The Importance Of Social Media in Cope With Crisis
Küçük Resim Yok
Tarih
2017
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Ege Univ, Fac Economics & Admin Sciences
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
Crisis is any event that can harm institution's, its facilities, its finances or its reputation. Crisis management is the art of making decisions to head off or mitigate these kinds of effects. This study discusses the practical and research implications of social media in crisis management with several examples through the case studies. These cases clearly demonstrate that companies should exploit the inbound and outbound communication, networking, and collaboration capabilities of social media for including several other stakeholders into their crisis management strategies.
Açıklama
Anahtar Kelimeler
Crisis, Crisis Management, Social Media
Kaynak
Ege Academic Review
WoS Q Değeri
N/A
Scopus Q Değeri
Cilt
17
Sayı
3
