DETERMINATION OF THE BRAND LOYALTY STRATEGIES BY USING QUALITY FUNCTION DEPLOYMENT METHOD: AN APPLICATION IN THE APPAREL INDUSTRY

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dc.contributor.authorYildiz, Esra Zeynep
dc.contributor.authorAtilgan, Turan
dc.date.accessioned2019-10-27T22:05:39Z
dc.date.available2019-10-27T22:05:39Z
dc.date.issued2014
dc.departmentEge Üniversitesien_US
dc.description.abstractHaving a strong brand has become an important factor for companies to continue their operations and to reach their targets in today's intense and fatal competitive environment. In this sense, the competitiveness of companies is carried out by the brand/brands they created. The most important indicators of the brand power are the brand awareness and the brand loyalty. The value of brand awareness, brand equity and brand loyalty are increasing more and more, as the markets are turned into brand garbage. For this reason, companies use several different methods to find out their brand equity and depth of their brand loyalty. Quality function deployment is one of these methods and it appears to be a proven technique for solving many different business problems. In this study, the brand loyalty was measured by using quality function deployment method in the apparel industry, where brand and brand loyalty is very important. In the scope of the results, the strategies that are already developed and that could be developed in the future by the companies were analyzed.en_US
dc.identifier.endpage8en_US
dc.identifier.issn1300-3356
dc.identifier.issn1300-3356en_US
dc.identifier.issue1en_US
dc.identifier.startpage3en_US
dc.identifier.urihttps://hdl.handle.net/11454/48537
dc.identifier.volume24en_US
dc.identifier.wosWOS:000344418600001en_US
dc.identifier.wosqualityQ4en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherEge Universitesien_US
dc.relation.ispartofTekstil Ve Konfeksiyonen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectApparel industryen_US
dc.subjectBrand loyaltyen_US
dc.subjectQuality function deploymenten_US
dc.subjectBrand strategiesen_US
dc.subjectHouse of qualityen_US
dc.titleDETERMINATION OF THE BRAND LOYALTY STRATEGIES BY USING QUALITY FUNCTION DEPLOYMENT METHOD: AN APPLICATION IN THE APPAREL INDUSTRYen_US
dc.typeArticleen_US

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