Insights from the later stage of the new product development process: findings from Turkey

Basit Öğe Kaydı
dc.contributor.authorDurst, Susanne
dc.contributor.authorHinteregger, Christoph
dc.contributor.authorTemel, Serdal
dc.contributor.authorYesilay, R. Baris
dc.date.accessioned2019-10-27T10:45:58Z
dc.date.available2019-10-27T10:45:58Z
dc.date.issued2018
dc.departmentEge Üniversitesien_US
dc.description.abstractPurpose The understanding of the later stage (i.e. the exploitation phase) in the new product development (NPD) process by companies from emerging markets is underdeveloped. The purpose of this paper is to address this lack and, by drawing upon a data set from Turkish firms, explore how different factors affect the exploitation phase of the NPD process. Design/methodology/approach Multiple hierarchical regression analyses were carried out on a sample of 671 Turkish firms operating in five industries (i.e. information and communication technologies, biomedical, machinery, chemical and plastic, and food and beverage) in the Izmir region (Turkey) to test the hypotheses. Findings Results reveal major differences regarding human capital, leadership, marketing capabilities, and business and institutional networks in terms of the commercialization of newly developed products in domestic and international markets. Originality/value By focusing on the exploitation stage, this paper extents the growing research efforts to study the NPD process of companies in emerging economies other than China by using primary data from Turkey.en_US
dc.identifier.doi10.1108/EJIM-08-2017-0102
dc.identifier.endpage477en_US
dc.identifier.issn1460-1060
dc.identifier.issn1758-7115
dc.identifier.issn1460-1060en_US
dc.identifier.issn1758-7115en_US
dc.identifier.issue3en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage456en_US
dc.identifier.urihttps://doi.org/10.1108/EJIM-08-2017-0102
dc.identifier.urihttps://hdl.handle.net/11454/31230
dc.identifier.volume21en_US
dc.identifier.wosWOS:000433073400006en_US
dc.identifier.wosqualityQ3en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherEmerald Group Publishing Ltden_US
dc.relation.ispartofEuropean Journal of Innovation Managementen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectInnovationen_US
dc.subjectEmerging economiesen_US
dc.subjectTurkeyen_US
dc.subjectNew product developmenten_US
dc.subjectExploitation stageen_US
dc.subjectNew product commercializationen_US
dc.titleInsights from the later stage of the new product development process: findings from Turkeyen_US
dc.typeArticleen_US

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