E-commerce entrepreneurship and e-marketing in leather industry

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dc.contributor.authorYamamoto G.T.
dc.contributor.authorBayramoglu E.E.
dc.contributor.authorYilmaz B.
dc.contributor.authorŞekero?lu Ö.
dc.date.accessioned2019-10-26T21:39:16Z
dc.date.available2019-10-26T21:39:16Z
dc.date.issued2013
dc.departmentEge Üniversitesien_US
dc.descriptionCorlu Deri Organize Sanayi Bolgesi;DSD;et al.;Istanbul Deri Organize Sanayi Bolgesi (IDOSB);Izmir Serbest Bolgesi;ORJINen_US
dc.description32nd Congress of the International Union of Leather Technologists and Chemist Societies, IULTCS 2013 -- 29 May 2013 through 31 May 2013 -- 114614en_US
dc.description.abstractThis study tries to outline the benefits that can be provided by modern information technologies through the employment of electronic commerce methods to accelerate the development of Turkish Leather industry from the perspective of complying with the developing information society mainly for the development of marketing strategies and to bring the industry to the place it deserves in the overall world. The study further considers drawing an e-marketing road map in future plans.Leather industry is influenced by the economic crisis in the world as much as and even more than other industries as it is a labor-intensive industry which produces high value added products by using bovine and ovine hide and skin as the raw material input. Consequently, the leather industry reached another milestone together with the latest crisis that affected the entire world. Especially the countries that experience the distress of being depended to a single market such as Turkey endeavor for opening to more dynamic markets and also for increasing their production and promotion activities in the targeted markets. They have begun to attach more importance to branding and promotion issues. It is a fact that the efforts realized in this regard are mostly towards catching up with innovations and cutting edge technologies and in this context, e-commerce entrepreneurship is dwelled upon.The issues such as the transformation of the leather businesses to automation during the production process, and migration of certain company and product promotions to internet via computers also pave the way for e-commerce ventures. Besides, leather industry cannot be considered as isolated from the development of the information technologies industry which rapidly continues its growth. Moreover, as e-commerce gradually evolves into a more influential form both for domestic and global markets from the outlook of both supply and sales, one would clearly understand that the leather industry should very urgently take actions in this regard.en_US
dc.identifier.isbn9786056402302
dc.identifier.scopusqualityN/Aen_US
dc.identifier.urihttps://hdl.handle.net/11454/18173
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherDeri Teknologlari, Teknisyenleri ve Kimyacilari Dernegien_US
dc.relation.ispartof32nd Congress of the International Union of Leather Technologists and Chemist Societies, IULTCS 2013en_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectE-commerceen_US
dc.subjectE-marketingen_US
dc.subjectInformation sciencesen_US
dc.subjectInnovationen_US
dc.subjectLeather industryen_US
dc.subjectMarket or road mapen_US
dc.titleE-commerce entrepreneurship and e-marketing in leather industryen_US
dc.typeConference Objecten_US

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