Consumer willingness to pay for organic food in urban Turkey

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dc.contributor.authorAkgüngör S.
dc.contributor.authorMiran B.
dc.contributor.authorAbay C.
dc.date.accessioned2019-10-26T22:34:26Z
dc.date.available2019-10-26T22:34:26Z
dc.date.issued2010
dc.departmentEge Üniversitesien_US
dc.description.abstractThe objective is to explore the Turkish consumers' perceptions regarding food safety and the trade-offs they make between chemical residues and cosmetic quality in fresh fruit and vegetables. The data is obtained through consumer focus groups and consumer surveys with a representative sample of Turkish urban population. Higher income and educated individuals show more interest and have more knowledge of organic products. The choice depends on consumers perception of nutritional value and health risk. We find that consumers do not perceive that organic products have higher prices than conventional counterparts. Consumer willingness to pay for products with organic labels and certified products is up to 36%. © Taylor & Francis Group, LLC.en_US
dc.description.sponsorship924en_US
dc.description.sponsorshipReceived June 2007; revised October 2007; accepted March 2008. Financial support of the project is provided by TÜBİTAK under Cost Programme (Cost 924). We thank TÜBİTAK Research Group on Social Science and Humanities for providing the research grant. Address correspondence to Sedef Akgüngör, Dokuz Eylül University, Faculty of Business, Department of Economics, Kaynaklar, Buca, İzmir 35160, Turkey. E-mail: sedef.akgungor@ deu.edu.tr --en_US
dc.identifier.doi10.1080/08974431003641455
dc.identifier.endpage313en_US
dc.identifier.issn0897-4438
dc.identifier.issn0897-4438en_US
dc.identifier.issue3en_US
dc.identifier.scopusqualityQ2en_US
dc.identifier.startpage299en_US
dc.identifier.urihttps://doi.org/10.1080/08974431003641455
dc.identifier.urihttps://hdl.handle.net/11454/19814
dc.identifier.volume22en_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.relation.ispartofJournal of International Food and Agribusiness Marketingen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectConsumer preferencesen_US
dc.subjectOrganic fruits and vegetablesen_US
dc.subjectPerceived risken_US
dc.subjectWillingness to payen_US
dc.titleConsumer willingness to pay for organic food in urban Turkeyen_US
dc.typeArticleen_US

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