AN EMPIRICAL STUDY TO DIAGNOSE THE OUTCOMES OF CUSTOMERS' EXPERIENCES IN TRENDY COFFEE SHOPS

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dc.contributor.authorNadiri, Halil
dc.contributor.authorGunay, G. Nazan
dc.date.accessioned2019-10-27T21:43:31Z
dc.date.available2019-10-27T21:43:31Z
dc.date.issued2013
dc.departmentEge Üniversitesien_US
dc.description.abstractThe purpose of this study is to analyse the influence of experiential marketing on young customers' experiential values and respectively on their satisfaction and word of mouth and revisit intentions. An instrument was developed to measure how the strategic experiential module (Schmitt 1999) and service quality perceptions of customers influence their experiential values. Data were gathered through questionnaires conducted with 450 respondents to diagnose young customers' experiences in Gloria Jean's Coffees shops in North Cyprus. The structural equation modelling through partial least square (PLS) method results were acceptable in terms of reliability and validity. The empirical results revealed that, some of the strategic experiential modules and service quality perceptions have positive influences on customer experiences (functional and emotional). Results also show that customers' satisfaction can induce positive post purchase behaviour. The results, managerial implications, and suggestions for future research are discussed in detail.en_US
dc.identifier.doi10.3846/16111699.2011.631742
dc.identifier.endpage53en_US
dc.identifier.issn1611-1699
dc.identifier.issn2029-4433
dc.identifier.issn1611-1699en_US
dc.identifier.issn2029-4433en_US
dc.identifier.issue1en_US
dc.identifier.startpage22en_US
dc.identifier.urihttps://doi.org/10.3846/16111699.2011.631742
dc.identifier.urihttps://hdl.handle.net/11454/47098
dc.identifier.volume14en_US
dc.identifier.wosWOS:000315390600002en_US
dc.identifier.wosqualityQ2en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherVilnius Gediminas Tech Univen_US
dc.relation.ispartofJournal of Business Economics and Managementen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectexperiential marketingen_US
dc.subjectservice qualityen_US
dc.subjectexperiential valueen_US
dc.subjectfuture buying intentionsen_US
dc.subjectyoung customersen_US
dc.subjectGloria Jean's Coffeeen_US
dc.titleAN EMPIRICAL STUDY TO DIAGNOSE THE OUTCOMES OF CUSTOMERS' EXPERIENCES IN TRENDY COFFEE SHOPSen_US
dc.typeArticleen_US

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