Exploring female consumers' attitudes toward green cosmetics

dc.contributor.authorKazanço?lu I.
dc.contributor.authorKöse S.G.
dc.date.accessioned2024-08-31T07:42:16Z
dc.date.available2024-08-31T07:42:16Z
dc.date.issued2024
dc.departmentEge Üniversitesien_US
dc.description4th International Conference on Sustainable, Circular Management and Environmental Engineering, ISCMEE 2024 -- 9 July 2024 -- Izmir -- 201602en_US
dc.description.abstractAs consumers' interest in green cosmetics and their desire for the presence of natural, eco-friendly ingredients in cosmetic products increase, the green cosmetics market has also grown increasingly. The aim of this study is to examine female consumers' attitudes towards green cosmetics with a qualitative approach. Research data was collected by in- depth interview method and analysed by content analysis. Within the scope of the study, first of all, the packaging preferences of the participants in cosmetic products were examined and how the participants defined green cosmetics was investigated. Then, the themes that positively and negatively affected the participants' attitudes towards green cosmetics were revealed. According to the study results, limited product availability, perception of high price, scepticism, and attitude-behavior gap negatively affect attitudes, while WOM [word of mouth] and social media, emotional value, health consciousness, and price-value image positively affect attitudes. © The Authors, published by EDP Sciences, 2024.en_US
dc.identifier.doi10.1051/e3sconf/202455801017
dc.identifier.issn2555-0403
dc.identifier.scopus2-s2.0-85201279180en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.urihttps://doi.org/10.1051/e3sconf/202455801017
dc.identifier.urihttps://hdl.handle.net/11454/103817
dc.identifier.volume558en_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherEDP Sciencesen_US
dc.relation.ispartofE3S Web of Conferencesen_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.snmz20240831_Uen_US
dc.titleExploring female consumers' attitudes toward green cosmeticsen_US
dc.typeConference Objecten_US

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