Website persuasiveness in sports marketing: A content analysis of websites of Turkish sports clubs

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dc.contributor.authorElden M.
dc.contributor.authorCakir S.Y.
dc.contributor.authorBakir U.
dc.date.accessioned2019-10-26T21:15:00Z
dc.date.available2019-10-26T21:15:00Z
dc.date.issued2018
dc.departmentEge Üniversitesien_US
dc.description2018 International Conference on Computers in Management and Business, ICCMB 2018 -- 25 May 2018 through 27 May 2018 -- 139684en_US
dc.description.abstractSports marketing, which has attracted significant attention in marketing in recent years, is among the fields in which the digitization of marketing communications has been the most intense. Institutions that seek to add value to branding and their brands through the organization of sporting event(s) take great advantage of digital communication media and persuasion technologies to try to create attitudes and behaviors in their target groups. In this study, it is demonstrated that how websites – considered to be among the basic of persuasive technologies – are used as a part of sports marketing activities by analyzing the corporate websites and online shopping stores of the football and basketball teams competing in the professional leagues in Turkey. How sports clubs use their websites as a persuasive technology is described in this study through analyzing the persuasion dynamics of 41 websites using a content analysis. © 2018 Association for Computing Machinery.en_US
dc.identifier.doi10.1145/3232174.3232186
dc.identifier.endpage96en_US
dc.identifier.isbn9781450364232
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage92en_US
dc.identifier.urihttps://doi.org/10.1145/3232174.3232186
dc.identifier.urihttps://hdl.handle.net/11454/15937
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherAssociation for Computing Machineryen_US
dc.relation.ispartofACM International Conference Proceeding Seriesen_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectContent analysisen_US
dc.subjectPersuasive technologyen_US
dc.subjectSports marketingen_US
dc.subjectWebsite persuasivenessen_US
dc.titleWebsite persuasiveness in sports marketing: A content analysis of websites of Turkish sports clubsen_US
dc.typeConference Objecten_US

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