Consumer decision-making styles: Investigation of food shopping behavior

Basit Öğe Kaydı
dc.contributor.authorCankurt, Murat
dc.contributor.authorThomas, Terrence
dc.contributor.authorGunden, Cihat
dc.contributor.authorMiran, Bulent
dc.date.accessioned2019-10-27T21:43:01Z
dc.date.available2019-10-27T21:43:01Z
dc.date.issued2013
dc.departmentEge Üniversitesien_US
dc.description.abstractThe primary objective of this study was to identify consumer decision-making style as it relates to food shopping behavior. Since the preponderance of the literature on consumer decision-making style is in the area of general merchandising, the study aims to develop an instrument that can be used to profile consumers based on their food shopping personality. The sample was drawn proportionate to population size by county in seven southeastern states of the U.S.: Arkansas, Florida, Georgia, Mississippi, North Carolina, Tennessee and Virginia. Actual sample size was 800 as per power analysis. Data were collected from a random sample of 530 respondents adjusted to 490 usable responses. Consumer decision-making styles for food shopping behavior were investigated via Consumer Style Inventory (CSI) developed by Sproles and Kendall. The questionnaire conducted for identifying food shopping behavior in southeastern states of the U.S. in this study consisted of 43 items as a total, including 30 items from Sproles and Kendall and 13 items from Tai and Hou and Lin. After data screen was undertaken for missing values, outliers and extreme values, 402 responses and 32 items were used in the analysis. The results from factor analysis with applying the modified instrument to assess consumer decision-making styles in seven southeastern states identified the following 11 dimensions that affect food shopping behavior: brand conscious (price equals quality); perfectionist, high-quality conscious; confused by over-choice; environmental conscious; impulsive and careless; habitual, brand-loyal (store loyalty); health conscious; local brand conscious; convenience and time-energy conserving, and shopping avoidance.en_US
dc.description.sponsorshipUnited States Department of AgricultureUnited States Department of Agriculture (USDA)en_US
dc.description.sponsorshipThe authors would like to acknowledge support for their research from the Evans-Allen Cooperative Research Program of the United States Department of Agriculture.en_US
dc.identifier.endpage227en_US
dc.identifier.issn1459-0255
dc.identifier.issn1459-0255en_US
dc.identifier.issue2en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage224en_US
dc.identifier.urihttps://hdl.handle.net/11454/47013
dc.identifier.volume11en_US
dc.identifier.wosWOS:000321972900001en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherWfl Publen_US
dc.relation.ispartofJournal of Food Agriculture & Environmenten_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectConsumer decision-making styleen_US
dc.subjectfood shopping behavioren_US
dc.subjectfactor analysisen_US
dc.titleConsumer decision-making styles: Investigation of food shopping behavioren_US
dc.typeArticleen_US

Dosyalar

Koleksiyon

WoS İndeksli Yayınlar Koleksiyonu
Scopus İndeksli Yayınlar Koleksiyonu