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    Tourism in Mediterranean Countries-From Past to Future
    (Istanbul Univ, Fac Letters, Dept Geography, 2020) Zogal, Volkan; Baykal, FUsun
    Europe has been the most important center of international tourism from the past to the present. The continent's Mediterranean coastal countries, in particular, owe their present level of tourism to their historical depth, natural and cultural attractions, and geographical location. in addition, qualified services, effective promotion, correct marketing, and high demand are also important factors. in this study, we discuss tourist mobility in the Mediterranean in both historical and spatial terms to examine the reasons for the importance of the Mediterranean in world tourism and compare current results across countries. The research approach and methods comprise a thematic review and comparison using qualitative and quantitative data. The findings clearly indicate that tourist activities in Mediterranean countries have changed over the centuries. Cultural tourism was the preferred activity in the past, but today's customers are mostly sea-sand-sun seekers. However, social change and technological developments have altered tourists' expectations and revealed new types of tourism. As a result, although the future of international tourism in Mediterranean countries seems to be shaped by internal factors, it could be argued that external factors such as global climate change, epidemics, international migration policies, terrorism, and technological developments may be stronger determinants.