COMPARATIVE ANALYSIS OF THE MARKET OF THE LEADING COUNTRIES OF THE WORLD AND KAZAKHSTAN FOR THE PRODUCTION OF TEXTILE MATERIALS USED IN THE SHOE INDUSTRY

The article examines the current state of the light and textile industry of the Republic of Kazakhstan and provides analyses of the produced products. World practice shows that light industry has the highest possible turnover of capital, respectively, the products produced belong to the goods of necessity after food, the demand for it is unlimited. In recent years, the demand for fabrics of improved consumer properties and fashionable design has increased, which has affected the volume of production. In the industry, there is a decline in the use of domestic textile materials for shoes, which is accompanied by import substitution from developed countries. Kazakhstan is a leader in the export of high-quality raw cotton materials. All processed materials are imported to Kazakhstan from other countries, which negatively affects the competitiveness of the products, which determines the relevance of scientific research. Based on the results of a marketing study on the production of shoes in, the ways of development of the shoe industry in the Republic of Kazakhstan are proposed. © 2022 Ivanovo State University of Chemistry and Technology. All rights reserved.