Opportunities and constraints for cherry exporters in turkey

Turkey's cherry production was 417905 tonnes, export quantity was 65294 tonnes in 2010 and this has provided $147828000 income to Turkish economy. Turkey is the most important cherry producer with the share of 20.24% of world cherry production. This study has aimed to evaluate Turkey cherry trade development, identify problems, marketing structure and suggest some solutions in cherry production between the years 1990-2010. In this study has benefited from secondary data sources such as Turkish Statistical Institute and FAO (Food and Agriculture Organization) and also similar publications related to subject. In this study Turkey's cherry production has been analyzed by 10 phone interviews which were conducted with cherry exporters. Respondents were asked four questions relating to the SWOT of cherry sector of Turkey and also their problems. Responses collected were transcribed and analyzed using a content analysis.