ADVERTISEMENT AT IZMIR PRESS DURING EARLY 20TH CENTURY
Küçük Resim Yok
Tarih
2020
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Izmir has become a centre of attraction for the capital owners of Western European countries thathave completed the process of industrialization. As a window to the west, Izmir is no differentfrom the European cities in the early 20th century in terms of cultural and social aspects. For thisreason, local and foreign brands advertised in local newspapers in order to market their productsand bring them together with consumers. On the advertisement pages of the newspapers, theconsumer can find all kinds of products even the ones that are not looked for. This makescommercials invaluable resources in terms of reflecting the social and economic picture of theperiod. These ads which are particularly rich in content are used not only for product promotionbut also for promoting a service to the public. It is observed that these services are mainly abouthealthcare.
Açıklama
Anahtar Kelimeler
Kaynak
Tarih İncelemeleri Dergisi
WoS Q Değeri
Scopus Q Değeri
Cilt
35
Sayı
1
