Tracing orientalism in the image of the country reflected by the media

This chapter focuses on the relationship between Orientalism and country image, and the effect of the orientalist approach reflected in the media on the country image. The image of a country is especially affected by the representations reflected in the media. Therefore, media, where discourses and images are produced and shared, play major roles in the formation and consolidation of the country's image. A country that is generally featured in the media with negative images appears as a result of the orientalist approach towards countries marginalized by the West. Turkey is seen as the other by the West. This study features the authentic reflections of the orientalist view of Turkey in the media and the effect of these reflections on the country's image with contemporary examples. Thus, this study based on literature review and case study method is aimed to reveal traces of Orientalism in Turkey's image in the Western media. © 2021, IGI Global.