Kamu kurumlarında halkla ilişkiler tekniği olarak basın-yayınla ilşkiler ve T. S. K. 'ne yönelik bir inceleme
Küçük Resim Yok
Tarih
2004
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Ege Üniversitesi
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
KAMUOYU GÜNDEMİNİN OLUŞMASINDA KAMU KURUMLARI VE KİTLE İLETİŞİM ARAÇLARI ÖNEMLİ BİR YER TUTAR. KAMU KURUMLARINDA MEYDANA GELEN, GÜNDEME ETKİ EDEBİLECEK GELİŞMELER, KİTLE İLETİŞİM ARAÇLARINI OLUŞTURAN BASIN- YAYIN KURULUŞLARINCA KAMUOYUNA DUYURULURAK SİYASİ GÜNDEM OLUŞTURULMUŞ OLUR. AYNI ŞEKİLDE KAMU KURUMLARI DA BASIN-YAYIN KURULUŞLARI İLE OLAN İLİŞKİLERİNDE ASLINDA YAPTIKLARININ KİTLE İLETİŞİMİ OLDUĞUNU VE BU ŞEKİLDE VERDİKLERİ ENFORMASYONUN DOĞRUDAN KAMUOYUNA ULAŞACAĞINI GÖZ ÖNÜNE ALMALIDIR. BASIN-YAYIN KURULUŞLARI İLE OLAN İLİŞKİLERDE KİTLE İLETİŞİM KURAMLARINA UYULMASI GEREKMEKLE BİRLİKTE, KAMU KURUMLARININ DOĞASINDAN KAYNAKLANAN BAZI SORUNLARIN DA ÇÖZÜMLENMESİ GEREKMEKTEDİR. TEZ KAPSAMINDA, KAMU KURUMLARININ HALKLA İLİŞKİLER ÇALIŞMALARI İÇERİSİNDE, BASIN- YAYINLA İLİŞKİLERİ KONUSUNDA; DİKKAT EDİLMESİ GEREKEN KONULAR İLE, BAŞTA YASAL MEVZUT OLMAK ÜZERE BASIN- YAYINLA İLİŞKİLERDE KARŞILAŞILAN SORUNLAR VE ÇÖZÜM ÖNERİLERİ ORTAYA KONULMUŞTUR. TEZİN SON BÖLÜMÜNDE İSE T.S.K. İLE HALK İLİŞKİSİ TARİHSEL, SOSYAL VE İDEOLOJİK BOYUTU İLE İNCELENMİŞ, AYRICA T.S.K.'DEKİ HALKLA İLİŞKİLER VE BASIN-YAYIN KURULUŞLARI İLE İLİŞKİLER ÇALIŞMALARI VE UYGULANAN ÖRNEK HALKLA KAMPANYALARI ÜZERİNE BİR İNCELEME YAPILMIŞTIR
PUBLIC ASSOCIATIONS AND MASS COMMUNICATION TOOLS HAVE IMPORTANT SITUATION ABOUT SETTING OF PUBLIC OPINION. WHEN THE EXPENSIONS THAT OCCOUR IN PUBLİC ASSOCİATİONS AND CAN BE EFFECT THE AGENTA OF PUBLIC ARE CASTİNG TO PUBLIC, POLITIC AGENDA WOULD BE RISED. ALSO PUBLIC ASOCIATIONS MUST CONSIDER THAT; ESSENTIALY THEİR RELATIONS WITH MEDIA IS MASS COMMINICATION AND THE INFORMATIN WHICH GIVEN IN THIS STUATION DIRECTLY REACH TO THE PUBLIC OPINION. IT MUST TO HAVE CORRESPONDED ABOUT MASS COMMINICATION MODEL WHEN RELATIED WITH THE MASS MEDIA, IN THE SAME TIME SOME OF THE PROBLEMS WHICH OCCURS BECAUSE THE NATURE OF PUBLIC ASSOCIATON MUST BE SOLVED. IN THE EXTENT OF THIS WORK, AS A PART OF PUBLIC RELATION, RELATIONS OF PUBLIC ASSOCIATINS WITH MEDIA AS THE LEGALITY AT FIRST, THE PROBLEMS AND THE THEOREM OF SOLUTIONS ARE EXHIBITED. AT THE THIRD PART, RELATION WITH TURKISH ARMORED FORCES AND TURKISH PEOPLE ARE SUVEYED ABOUT HISTORIC, SOSYOLOGICAL AND POLITICAL. BESIDES THAT, PUBLIC RELATION AND RELATION WITH MEDIA THAT OCCUR IN TURKISH ARMORED FORCES AND SPECIAL APPLYING ABOUT PUBLIC RELATIONS CAMPIGNS ARE RESEARCHED.
PUBLIC ASSOCIATIONS AND MASS COMMUNICATION TOOLS HAVE IMPORTANT SITUATION ABOUT SETTING OF PUBLIC OPINION. WHEN THE EXPENSIONS THAT OCCOUR IN PUBLİC ASSOCİATİONS AND CAN BE EFFECT THE AGENTA OF PUBLIC ARE CASTİNG TO PUBLIC, POLITIC AGENDA WOULD BE RISED. ALSO PUBLIC ASOCIATIONS MUST CONSIDER THAT; ESSENTIALY THEİR RELATIONS WITH MEDIA IS MASS COMMINICATION AND THE INFORMATIN WHICH GIVEN IN THIS STUATION DIRECTLY REACH TO THE PUBLIC OPINION. IT MUST TO HAVE CORRESPONDED ABOUT MASS COMMINICATION MODEL WHEN RELATIED WITH THE MASS MEDIA, IN THE SAME TIME SOME OF THE PROBLEMS WHICH OCCURS BECAUSE THE NATURE OF PUBLIC ASSOCIATON MUST BE SOLVED. IN THE EXTENT OF THIS WORK, AS A PART OF PUBLIC RELATION, RELATIONS OF PUBLIC ASSOCIATINS WITH MEDIA AS THE LEGALITY AT FIRST, THE PROBLEMS AND THE THEOREM OF SOLUTIONS ARE EXHIBITED. AT THE THIRD PART, RELATION WITH TURKISH ARMORED FORCES AND TURKISH PEOPLE ARE SUVEYED ABOUT HISTORIC, SOSYOLOGICAL AND POLITICAL. BESIDES THAT, PUBLIC RELATION AND RELATION WITH MEDIA THAT OCCUR IN TURKISH ARMORED FORCES AND SPECIAL APPLYING ABOUT PUBLIC RELATIONS CAMPIGNS ARE RESEARCHED.
Açıklama
Anahtar Kelimeler
Halkla İlişkiler, Public Relations, Kamu Yönetimi, Public Administration, Basın-yayın, Press and publication, Halkla ilişkiler, Public relations, Halkla ilişkiler yöntemleri, Public relations methods, Kamu kuruluşları, Public institutions, Silahlı kuvvetler, Armed forces, Türk Silahlı Kuvvetleri, Turkish Military Forces
