Medyada kadının temsiline ilişkin Feminist bir okuma çalışması: Tempo dergisi
Küçük Resim Yok
Tarih
2008
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Kitle iletişim araçlarının günümüzdeki kadar yaygınlaşmadığı dönemlerde gerçeklik, bireyin ve etnik, cinsel, politik vb., sosyal grupların, içinde yaşadığı toplum tarafından inşa edilmiştir. Günümüzdeki gerçeklik algısı ise, bütünüyle olmasa da, daha çok kitle iletişim araçları vasıtasıyla inşa edilmiştir. Kitle iletişim araçları gerçekliği inşa ederken, inşa edeceği nesne ile ilgili ve ona göndermede bulunduğu iddia edilen birtakım basmakalıp öğelerden yararlanarak bunu yapmıştır. Dolayısıyla gerçekliği inşa eden birim form değiştirerek varlığını devam ettirmiştir. Yani gerçekliği inşa eden toplumsal pratikler yerini kitle iletişim araçlarına bırakmıştır. Dolayısıyla gerçekliği inşa eden kitle iletişim araçlarının kadına dair nasıl bir gerçeklik oluşturduğu sorusunun cevabı çok önemlidir. Çünkü kitle iletişim araçları yolu ile kadın kimliğinin temsili ve ona bir rol biçilmesi kadını bütünüyle, nesneleştirmiştir. Nesneleştirme beraberinde kadını edilgenleştirmiş, edilgenleşen kadın da kendisini başkasının, erkeğin ve/veya kadının, gözünden görmeye başlamıştır. Bu çalışmada kendisini başkasının gözünden gören kadının temsili, feminist kuram perspektifinden eleştirel okumaya tabi tutulacaktır. Bu çerçevede Tempo dergisinin rast gele seçilen dört kapağı belirlenmiş ve burada kadının nasıl inşa edildiği, göstergebilimsel açıdan incelenmiştir. Çalışma; feminist kuram, göstergebilim ve kitle iletişim araçları bağlamında ele alınmıştır.
Representation of a woman’s identity and preparing a role for a woman through media completely turns woman into an object. This objectification can force a woman into a passive role or posture. A woman made passive in this mannerstarts to see herself through another’s eyes and from another’s perspective. In this article, the representation and the construction of sexual identity of woman through media will be analysed critically using feminist theory. ‹n this context, a random sample of covers from different volumes of Tempo Magazine was chosen as data for this article. Photos from the covers of the magazine were analyzed by the semiologic analysis method. Before mass communication media had become as widespread as today, reality was constructed by the society in which individuals lived, formed by ethnic, sexual, politic etc. social group. Today, the perception of reality -maybe not completely - is constructed by the mass communication media. The mass communication media constructs reality, at least partially, using stereotypical elements that claim to represent and are related to the object that is being constructed. So the unit constructs and forms the reality and in this way it is passed on. In other words, the social practices that constructed reality were replaced by the mass communication media. The answer to the question, “what kind of a reality for woman does the mass communication media construct?” becomes quite important. Because the representation of a woman’s identity is created by the mass communication media and it defines her role and essentially turns woman into an object and a passive one, at that. The passive woman starts to watch herself through the eyes of a third party. In this article, the representation of a woman who watches herself through the eyes of a third party will be criticized from the perspective of feminist theory. To illustrate, four covers of Tempo magazine were chosen randomly and the women displayed on them are analyzed using semiotics. This study is considered in the context of feminist theory, semiotics and mass communication media.
Representation of a woman’s identity and preparing a role for a woman through media completely turns woman into an object. This objectification can force a woman into a passive role or posture. A woman made passive in this mannerstarts to see herself through another’s eyes and from another’s perspective. In this article, the representation and the construction of sexual identity of woman through media will be analysed critically using feminist theory. ‹n this context, a random sample of covers from different volumes of Tempo Magazine was chosen as data for this article. Photos from the covers of the magazine were analyzed by the semiologic analysis method. Before mass communication media had become as widespread as today, reality was constructed by the society in which individuals lived, formed by ethnic, sexual, politic etc. social group. Today, the perception of reality -maybe not completely - is constructed by the mass communication media. The mass communication media constructs reality, at least partially, using stereotypical elements that claim to represent and are related to the object that is being constructed. So the unit constructs and forms the reality and in this way it is passed on. In other words, the social practices that constructed reality were replaced by the mass communication media. The answer to the question, “what kind of a reality for woman does the mass communication media construct?” becomes quite important. Because the representation of a woman’s identity is created by the mass communication media and it defines her role and essentially turns woman into an object and a passive one, at that. The passive woman starts to watch herself through the eyes of a third party. In this article, the representation of a woman who watches herself through the eyes of a third party will be criticized from the perspective of feminist theory. To illustrate, four covers of Tempo magazine were chosen randomly and the women displayed on them are analyzed using semiotics. This study is considered in the context of feminist theory, semiotics and mass communication media.
Açıklama
Anahtar Kelimeler
Sosyal Bilimler, Disiplinler Arası
Kaynak
Civilacademy Sosyal Bilimler Dergisi
WoS Q Değeri
Scopus Q Değeri
Cilt
6
Sayı
3
