Google Gazeteciliği: Dijital Çağda Bir ‘Gerekli Kötü’ Olarak SEO Haberleri ve Haberin ‘Tık’ Uğruna Deformasyonu
Küçük Resim Yok
Tarih
2018
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
SEO (Search Engine Optimization) editörü olarak adlandırılan gazetecilerin Google’da en fazla aranan konuları haberleştirmesi, Google odaklı bir gazetecilik pratiğinin ortaya çıkmasına yol açmıştır. Kısa sürede hem dünyada hem de Türkiye’de yaygın bir gazetecilik pratiği haline gelmesine karşın, arama motoru optimizasyonu ve SEO haberleri yeni bir konu olduğundan, literatürde gazetecilik açısından çok az ele alınmıştır. SEO haberlerinin yarattığı etik sorunlar ise literatürde eksik bir alandır ve bu çalışmanın bu konuda alan yazına katkı sunması amaçlanmıştır. Çalışma kapsamında bizzat konunun deneyimleyicileri olarak Hürriyet, Sabah, Habertürk, Sözcü, A Haber, T24 ve Diken’de görev yapan 15 profesyonel gazeteci ile yarı yapılandırılmış görüşmeler gerçekleştirilmiştir. Araştırmadan elde edilen sonuçlara göre gazeteciler, olumsuz yönlerine karşın SEO içerik üretimini, dijital dünyada rekabet edebilmek için gazeteler açısından bir zorunluluk olarak görmektedir. Gazetecilere göre haber portalları ve gazete web sitelerinde yayımlanan SEO haberlerinin gazetecilik açısından yarattığı etik sorunlar; a) Google odaklı bir gazetecilik pratiği yaratması b) Çengel başlık kullanımı: Haberin içinde sorunun yanıtının olmaması, c) Spam içerik: Anahtar kelimelerin aşırı tekrarı, d) Sarsıcı durumların sömürülmesi, e) Gazetecilerin robotlaşması, f) Enformasyon kirliliği yaratması, g) Kamuoyunun beklentilerini yönlendirmesi, h) Etik ilkelerin gazetecilerin vicdanına kalmasıdır. Gazeteciler, SEO içeriklerinin haber faktörlerini taşımamasını ise etik bir sorun olarak görmemektedir.
SEO (Search Engine Optimization) is one of the newest and most widespread journalistic practices in contemporary journalism. Making newsworthy the topics most searched for on Google, by journalists known as SEO editors, has given rise to a Google-focused journalistic practice. Although they are now widespread in Turkey and throughout the world, search engine optimization and SEO journalism are still new, and have yet to be considered in the literature as journalism per se. Analysis of the ethical problems created by SEO news remains lacking; this study aims to make a contribution to the field. Semi-structured interviews were held with 15 professional journalists employed by Hürriyet, Sabah, Habertürk, Sözcü, A Haber, T24 and Diken, all of whom had personal experience on the topic. According to the study results, journalists see the production of SEO content as a necessity for newspapers to be able to compete in the digital world, despite its negative aspects. According to the journalists, the ethical problems created by SEO news items published on news portals and newspaper web sites are: a) the creation of a Google-focused journalistic practice; b) the use of click bait headlines, with no answer in the news item to the question(s) posed; c) spam content and excessive repetition of keywords; d) exploitation of shocking events; e) the robotization of journalists; f) the creation of information pollution; g) the manipulation of public expectations; and h) ethical principles being left up to the conscience of the journalists on the other hand, although SEO news might not have the same news value as traditional journalism, it is not perceived as an ethical problem by journalists.
SEO (Search Engine Optimization) is one of the newest and most widespread journalistic practices in contemporary journalism. Making newsworthy the topics most searched for on Google, by journalists known as SEO editors, has given rise to a Google-focused journalistic practice. Although they are now widespread in Turkey and throughout the world, search engine optimization and SEO journalism are still new, and have yet to be considered in the literature as journalism per se. Analysis of the ethical problems created by SEO news remains lacking; this study aims to make a contribution to the field. Semi-structured interviews were held with 15 professional journalists employed by Hürriyet, Sabah, Habertürk, Sözcü, A Haber, T24 and Diken, all of whom had personal experience on the topic. According to the study results, journalists see the production of SEO content as a necessity for newspapers to be able to compete in the digital world, despite its negative aspects. According to the journalists, the ethical problems created by SEO news items published on news portals and newspaper web sites are: a) the creation of a Google-focused journalistic practice; b) the use of click bait headlines, with no answer in the news item to the question(s) posed; c) spam content and excessive repetition of keywords; d) exploitation of shocking events; e) the robotization of journalists; f) the creation of information pollution; g) the manipulation of public expectations; and h) ethical principles being left up to the conscience of the journalists on the other hand, although SEO news might not have the same news value as traditional journalism, it is not perceived as an ethical problem by journalists.
Açıklama
Anahtar Kelimeler
İletişim, Film, Radyo, Televizyon, Tarih, Halkla İlişkiler
Kaynak
Connectist: İstanbul University Journal of Communication Sciences (Online)
WoS Q Değeri
Scopus Q Değeri
Cilt
1
Sayı
55
