Innovation Management and Knowledge Based-Innovation Approach in Research and Development-Marketing-Production Integration
Küçük Resim Yok
Tarih
2016
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Ege Univ, Fac Economics & Admin Sciences
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
Dynamic market structure, shortened product life cycles, urgency of predicting the preferences and expectations of customers in competition intensive industries has brought the importance of sustainability in business and the presence of innovation management strategy which is one of the necessity of it. Within this context, the aim of this paper is to explore the importance and the factors affecting the integration of research and development, marketing and production functions which are one of the functions that have the potantial of creating innovation, and also present knowledge-based innovation which can be evaluated as a guide for companies in this process. This exploratory study is tought to be beneficial for the companies especially operating in competetive environments to lead and easily adapt this process to their companies.
Açıklama
Anahtar Kelimeler
research-development, marketing and production integration, innovation management, sustainability, knowledge-based innovation
Kaynak
Ege Academic Review
WoS Q Değeri
N/A
Scopus Q Değeri
Cilt
16
