Food Safety Perceptions of Fresh Fruits and Vegetables Consumers

The objective of this study was to determine the perceptions regarding food safety of the fresh fruits and vegetables consumers in Canakkale. Face to face interviews were carried out with 166 consumers who were determined via Proportional Sampling Method. A Five-Point Likert Scale was used to define the perceptions consumer and Multidimensional Scaling Analysis was used for determining the perception dimensions. Survey results show that half of all the consumers were women. About half of consumers have more than 11 years of education. About 89.2 % of fresh fruits and vegetable consumers have monthly food expenses of 250 Euros or less and 69 % spend 50 Euros or less on fresh fruits and vegetables. As a result of study; consumers are of the opinion that fresh fruits and vegetables include hormones, pesticides, fertilizer remains and Genetically Modified Organisms.